eBay live 2006 Las Vegas

Hello! I just got back from eBay Live 2006 Las Vegas!

Motto: "The Power of all of us!"

It was an inspiring experience to see and be a part of it:

• Over 720 eBay, PayPal and Skype employees,
• over 15,000 ebayers in Mandalay Convention Center,
• 3 days of Educational Programs,
• Networking programs,
• Solutions Center with big names of Sponsors & exhibitors (Yahoo, Microsoft, HP, Skype, Doba, Pitney Bowes, USPS, JDT Technologies, HammerTap, Vendio, Mpire, Terapeak),
• Education Specialist trained by eBay booth in which I volunteer to help for 2 hours… and so on.
  

I am back now and I fill good about it because:

• I learn a lot,
• I think I know where the eBay marketplace is going,
• I met some of my eBay friends, YES it is true, I have a lot of eBay friends from Marketing Seminars I attended this year, from last year eBay live in San Jose, from my eBay classes etc.

In a nut shell:

Meg Whitman eBay President & CEO delivered the Keynote speech,

• she explained the great power of the following 3 units: eBay, PayPal, Skype,
• announced new Community Products: eBay Blogs, The eBay Wiki,
• announced the introduction of MyCollectibles,
• Grand Opening for eBay express which is a reflection of eBay community requests, Motto: “Get It New, Buy It Now, on eBay Express”

Bill Cobb the President of eBay North America made some reflections of the last year events, shared with us news about the eBay marketplace. He was very candid and open discussing the good and the bad decisions of 2005, he is determined to improve Trust & Safety Policy, Excessive Shipping practice etc and he will continue to listen to as all.

If you want to find the eBay blogs go:

http://www.blogs.ebay.com

To find an eBay blog of a specific eBayer look at: http://www.blogs.eBay.com/userID

To find eBay Wiki, a web application which allows community members to create article, also allows members to read, enhance, modify the articles, look at:

http://www.ebaywiki.com

To find eBay Express page go:
http://www.express.ebay.com

To find the items of a specific userID on eBay express, look at: http://search.express.ebay.com/merchant/userID

I’ll let you go now with a big announcement:

See you all next year at eBay live in Boston!

Sincerely yours

Michaela Cernescu

http://www.emrci.com
http://www.emrauction.com
http://www.emrinfoprod.com

Create your own Information Product

This is the blue print of creating an Info Product.

Just try to follow the steps:
1. Choose a market or niche where you, with your knowledge, could potentially dominate it.
2. You must poll your target market with a few questions to see what it is they are willing to buy:

• Create a list of product ideas that you are willing to create. The initial list can be as long as you wish, and then narrow it down to 3-5 ideas
• Survey as many people as you can to see which product the majority of your market wants. Start to delete from the list the products which don’t have a market. (this is a very important step – have patience with this one!)

Methods to poll are:

• create a survey with questions in a web site, keep it for 2-3 month
• create a free report on the topic
• use Google Adwords to send targeted traffic to the surveyCreate an account at: http://adwords.google.com

3. Create your Info Product

Just my thoughts:

• create an e-Book or an on-line course, do not create a Book
• creating a digital Info Product will give you the power of instant recognition
• a “how to” course is the most wanted selling product because you show people how to solve a “problem” they have

4. Packaging your Info Product

If you create an e-Book or an on-line course, you have it now as an Microsoft Word document.

You must transform this document in an Info Prod, to do so, you need:

• to convert Word document on PDF file, I highly recommend http://www.PDF995.com/
• if you want a viral PDF, I recommend http://www.pdf-inferno.com/

5. What if you decide that you personally cannot write the info Product you have in mind.

You can outsource it. The places I recommend are:

• http://www.ScriptLance.com
• http://www.ELance.com
• http://www.RentACoder.com
• http://www.Guru.com

6. If you want to get Private Label Rights, get Info from: http://www.PrivateLabelBlog.com

7. If you need a domain, go http://www.godaddy.com (they will give you a domain for just $8.00)

8. Now you have to create your Niche Sales site.

When you do it, please have in mind 3 important Internet advantages that you must use as well:

• the ability to reach millions of people from you own home
• the ability to offer automated delivery and instant access to your products
• the ability to automate your entire sales, advertising and follow-up

To sell on-line, you have to learn how to do:

• your sales letter
• your ordering system
• your backend sales process

The sales letter is the root of your success, I’ll give you some mandatory elements:

• action – oriented sentences
• use powerful verbs
• tell a story
• good head line
• bulleted benefits
• offer money back guaranty
• offer bonuses for free to get action
• audio testimonials
• videos

Ordering System can be:

• Shopping cards
• 3dr party processors
• Your merchant account
• Form mails

You also need a system which will process Credit Cards in real time.

If you are an eBayer, you have at list Premier PayPay account which will do it for you, if you don't have a PayPal account, sign up for one:

https://www.paypal.com/

In a nut shall, these are all the elements you need.

To your success

Michaela Cernescu

PS Now I’ll fly to Las Vegas to be part of eBay live, in the next blog I’ll share with you news, information from this event.

http://www.emrci.com

http://www.emrauction.com

http://www.emrinfoprod.com